Social Influence: Social Media & the Enterprise

If you think social media is all about clever corporate marketing on Facebook or quirky videos on YouTube, you're missing an opportunity to change your company's entire culture. In fact, social media can affect how companies innovate, test ideas, market, recruit talent, measure performance, and interact with all their stakeholders.

In his discussion "Going Social Now," Shiv Singh, head of the Avenue A | Razorfish social media practice, will show you how the enterprise can use social media to craft more relevant and useful user experiences.  

As part of his discussion, Shiv will discuss how the rise of social media has created a new form of marketing altogether, social influence marketing.

He will also discuss research studies that help explain why some online communities are more successful than others. You will walk away from this engaging discussion with user experience strategies to help you design more successfully for the social web.

Speaker: Shiv Singh, Director, Global Strategic Initiatives, Avenue A | Razorfish

Shiv Singh has been with Avenue A | Razorfish since 1999 and has worked in its Boston, New York, San Francisco and London offices. As Director, Global Strategic Initiatives Shiv is tasked with building Avenue A | Razorfish’s Social Media capabilities. Singh helps the agency introduce its clients like Carnival Cruiselines, Levi Strauss & Co., and L’Oreal’s Garnier Fructis to social influence marketing – or applying social media throughout a client’s entire marketing lifecycle to build stronger customer relationships. His role also includes developing strategic partnerships, creating thought leadership and encouraging experimentation with social media across the agency.

He has been a speaker at conferences such as SXSW, the Direct Marketing Association’s Leader’s Forum and on the Social Computing Panel at the Office 2.0 Conference in San Francisco, CA. He has also published several articles and academic papers on social influence marketing, online community development, social media and collaboration; most recently, “Social Influence Marketing: Strategies & Tactics to Win Customers” and “Think Social Influence Marketing in 2008,” published in the agency’s 2008 Digital Outlook Report.

In 2005, he founded and led the agency’s Enterprise Solutions practice, which helps organizations empower their employees and partners with the information they need to do their jobs efficiently and effectively. He has an undergraduate degree from Babson College and did his graduate work at the London School of Economics and Political Science where he researched social networks. Visit http://www.goingsocialnow.com for trends, commentary and news affecting the social media landscape.

Where: Avenue A | Razorfish
1440 Broadway (Between 40th & 41st)
New York, NY 

When: Wednesday, April 23, 2008
Registration: 6:00pm to 6:30pm (refreshments served)
Presentation: 6:30pm to 8:00pm (includes Q&A)
Networking: 8:00pm to 8:30pm
Dinner: 8:30pm to whenever

Please note that dinner is an optional, post-event social activity and is not included in the event fee. It will be the responsibility of each individual who chooses to attend the dinner to pay for their own food, drink and any other expenses that may be associated with the dinner.

Cost: See ticket prices at top of page (Pre-payment online required)

Registration closes at 4 PM Monday, April 21st, 2008 (2 days before the event).

Refundable until noon, Friday, April 25, 2008 (2nd day after the event) by sending a request to RSVP@nycupa.org .

Transferable on or before noon Monday, April 21st 2008 (2 days before the event) by sending a request to RSVP@nycupa.org. You must notify us, and get a confirmation, of this transfer or it will not be valid.

Members of our parent organization, the UPA (the Usability Professionals' Association), must join the NYC chapter to qualify for member rates.  We encourage everyone to join our parent organization, though you do not need to do so to become a member of our chapter. You can learn more about our NYC organization or learn about our parent organization .